VIRTUAL MEETUP: Matthew Ward: How Startups Are Taking Down the Giants with Modern Sales & Marketing Engines
The modern B2B buyer has changed rapidly, but that doesn’t mean the corporate giants have changed along with them. This session of Friday Coffee MeetUp is for Closers. Matt Ward will go over how the modern B2B go-to-market (GTM) engine has changed across marketing, sales and success… as seen through his lens - helping scale GTM at a startup all the way through to IPO (valued at ~$5 billion) - to now as a big 3, Fortune 500 GTM consultant.
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