The Ups and Downs of a VC-backed Start-up

“Founding to Exit – The Ups and Downs of a VC-backed Start-up”

Tracy will provide the story behind

·  Founding the company in the late ‘90s at Idealab

·  Raising $ pre- and post- bubbles

·  Restructuring and profitability

·  Re-capping and pivoting the business

·  The Exit ups and downs


Tracy Randall is a technology-focused entrepreneur with over 20 years of experience in consumer products, retail, e-commerce and B2B platforms. Currently, she is advising a number of early stage technology businesses in LA.

Tracy was the CEO and co-Founder of, a B2B2C e-commerce business founded in 1998 with Idealab. Target acquired in 2013.

Prior to, Tracy worked at Disney, where she led the Business Development and Operational efforts in bringing Disney’s retail presence online.  Prior to The Disney Store Online, Tracy led the Technology and Business Operations efforts for The Disney Store’s retail expansion into Australia and Singapore. Tracy began her career in management consulting at Accenture (formerly Anderson Consulting) and is an Engineering graduate from the University of Illinois.

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