Marketing Growth in Streaming Media

Currently the head of subscriber growth at Hulu, Patrizio will talk about his journey as a marketer and the guiding principles he developed along the way. Having worked in multiple industries and company sizes, Patrizio will share his learnings on what makes great marketing regardless of product or budget size.


Patrizio (Pato) Spagnoletto brings over 20 years of marketing experience on both the client and publisher side. In his current role at Hulu  Pato is responsible for all activities to acquire and retain subscribers. Prior to Hulu, Patrizio was CMO at ad tech start up SteelHouse, where he helped the company double its revenue to over $100MM in less than 2 years. Before SteelHouse Patrizio was the Head of Digital for Farmers Insurance and prior to Farmers, he held a variety of leadership positions at Yahoo! including VP Global Marketing Services.



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