Entries by admin

Social Media Panel Discussion at Apple

  The discussion, called “Extending Your Brand On Social Media,” featured a panel of social media experts from top companies of various sizes, including Senior Brand Manager Peyton Moore, who also moderated the panel, and Director of Strategy Nicole Rohrer from Echo-Factory; Malcolm Gray, who handles digital marketing at the global leader in entertainment and […]

Patterns of Fundraising from the Perspective of an Investor

  Scaling and growing a company is about recognizing patterns. This is especially true when it comes to fundraising no matter whether you are seeking early stage venture or growth capital to scale and win your market. Gaining insight into the patterns as seen by an active career investor can provide valuable insight for any […]

What innovation means at JPL

  NASA’s Jet Propulsion Laboratory, managed by Caltech and based in Pasadena, is well known for being on the cutting edge of space exploration. So what keeps JPL in this pole position? A key part of the answer is innovation: both in what we do and in how we do it. In conceiving the missions we will attempt […]

Technology defining a new world of storytelling

  “Viewer” is no longer a passive term, welcome to the new world of storytelling.   As our technology advances, so does our ability to tell stories in innovative and meaningful ways. These stories connect with the audience on previously unreachable levels – by giving the viewers the agency to affect what they see and […]

how tech is propelling entertainment

A look at tech and entertainment — and how the merger of the two has manifested itself in different ways (i.e. MCNs (multi-channel networks) on YouTube, publications like Smashd that examine tech and culture, and even the Hollywood studio system looking at virtual reality as a future for film). What VR (virtual reality) and AR […]

The Ups and Downs of a VC-backed Start-up

“Founding to Exit – The Ups and Downs of a VC-backed Start-up” Tracy will provide the story behind Cooking.com. ·  Founding the company in the late ‘90s at Idealab ·  Raising $ pre- and post- bubbles ·  Restructuring and profitability ·  Re-capping and pivoting the business ·  The Exit ups and downs   Tracy Randall […]

Our Craft Brewery Identity Crisis

A growing craft brewery tries to trademark its company name and is DENIED!  WTF?! We’ll tell the story of how Last Name Brewing (formerly Dale Bros Brewery) weathered this identity crisis and turned it into a marketing opportunity. In 2014, after 11 years as a growing craft brewery, Dale Bros Brewery decided it was time […]