A few years ago, most of us would have thought of “sensory deprivation” as some kind of unique torture experience. But Jim Hefner saw an opportunity for both personal, and business growth, all sans pantalon. Jim will share his experience discovering floating, and turning that discovery into creating the world’s largest sensory depravation center in Pasadena.
After a lifetime of using business to fuel his passions, Jim found himself at the center of a seismic life shift in which opportunity, fatherhood, and mindfulness coalesced. The result was Just Float, the world’s largest and most advanced float center. Since his very first float, Jim has been convinced that floating is a powerful tool for mindfulness and healing, and his journey has placed him in contact with a diverse and committed community of people who are out to prove it.
This journey has been marked by intensely stressful, risk-filled and sometimes overwhelmingly dark moments. But through a lifetime of survival, business experience, outdoor adventure, and inner exploration, Jim has found himself uniquely poised to not only revolutionize an industry, but to profoundly re-shape himself as well.
Jim Hefner is co-founder and visionary of the world’s largest float center, Just Float, located in Pasadena, CA. He is also a fledgling psycho-naut, serial entrepreneur, MBA, adventure athlete, husband and father, who also happens to be rabid about floating and creating the perfect float environment. Throughout his life, he’s been drawn to hobbies and experiences that require perfect commitment to the moment. Whether on a sheer rock face, a mountain bike, a wave, or in a float tank, what matters most to him is the sacred experience of flow, of absolute attention, and freedom from the noise of everyday life.
http://fridaycoffeemeetup.com/wp-content/uploads/2017/06/jim_hefner_20170512.jpg14062500BreAnnhttp://fridaycoffeemeetup.com/wp-content/uploads/2017/03/FCM-300x48.jpgBreAnn2017-05-12 05:50:592017-06-22 05:54:49Business, Risk and Pants-Free Mindfulness
This talk explores new ways of looking at failure in the World of Startups. Failure is being presented not as a possible outcome, but rather as a mile-marker that all Startups go through. Specifically it covers a concept of “unfail” or “unfailure”, where Startups try to “unfail” every element of their business on their way to success.
It also examines importance of failure, in its traditional sense, as it pertains to Startups, and analyzes reasons why failure is so common. It emphasizes how Lean Startup principals are connected with failure scenarios and lessons learned.
Before Co-Founding Raken, Sergey Sundukovskiy served in capacities of Chief Technology Officer, Chief Information Officer and Chief Product Officer. Sergey is a serial entrepreneur co-founding multiple successful Startups focused on Small Business Marketing and eCommerce. Last Startup co-founded by Sergey was acquired by Capital One in 2014. Sergey specializes in implementation of subscription based high volume SaaS platforms, with strong emphasis on early stage product development, product marketing and customer acquisition. Specific areas of expertise include User Testing, A/B Testing, Marketing, Big Data, Video Management, eCommerce, RTB platforms and Cloud Computing.
Sergey has B.A. in Computer Science from the University of California, San Diego, M.S. in Information Technology from the University of Liverpool. Ph.D. in Information Technology Management from the School of Business and Technology, Capella University.
http://fridaycoffeemeetup.com/wp-content/uploads/2017/06/Sergey_Sundukovskiy_20170505.jpg14062500BreAnnhttp://fridaycoffeemeetup.com/wp-content/uploads/2017/03/FCM-300x48.jpgBreAnn2017-05-05 05:46:182017-06-22 06:30:31Startup Failure Is Not What You Think
Our technology, business models, geo-politics and a not too distant inter-planetary (inter-reality) life are all growing in complexity and uncertainty. The age old profit-wage correlation is one of the many lagging indicators that most of our ways of economically and socially operating no longer hold as they did. Volatility creeps up in most facets of our lives at whiplash pace. And there’s no going back. In this talk we will cover what we think are the require tools to thrive in uncertainty and what we think is a new form of worldwide literacy that must be developed: Computational Literacy.
Computational Literacy is a new set of skills that combines data science, algorithmic thinking, AI/Machine Learning enhanced pattern recognition and probability assessments. The ingredients are all there for every person on earth to become literate in a computational perception. The complexity of data sets and the relationships between time, people, resources and economics have grown beyond any Newtonian model of the world or our most basic sensory apparatus. That is, no single human using only their common 5 senses and little elbow grease has the capacity to assess many important decisions on a daily basis – everyone, and especially businesses, need to develop a new literacy that unlocks much larger data sets and much more robust probability assessments of possible outcomes.
This talk will cover the functional definition of Computational Literacy, make a case for its relevance through examples and showcase the already available tools and devices to make anyone, particularly a business person, fully computer literate. There will be live interactive examples using real world phenomena and real world data.
Russell Foltz-Smith is a co-founder of Case Zero (case0.com), a machine-learning data platform that automates market and product development for startups and SMB companies. He is a 17 year veteran of consumer internet and large scale data intelligence platforms. He has started several companies. He has been part of a successful IPO as well as a handful of private acquisitions. He has led several large distributed technical, product and marketing teams.
– Currently a mentor for TechStars Austin, providing strategic guidance to start-ups and TechStars managing director
– Serving as advisor and technical strategist for Thisway Global and Smarter Sorting Inc.
– In 2013, Russell and his wife founded Acton Academy Venice Beach, a k-12 alternative education school focused learner driven education
– Named “Top 100 IT Executive” by ComputerWorld Magazine for his work at TrueCar.com where he led the creation of and managed the team and tech for the world’s largest, most sophisticated automotive industry data platform
– Deep relationships with executives at Facebook, Experian, Neustar, Hortonworks, Wolfram Research and many other large data and media firms
– Has given several talks at conferences like LeadsCon, Hadoop World and Semantic Web World as a recognized expert in large scale data platforms
– 2016 included talks at Google HQ and Hadoop World Business Track
– Has held business, technical, product management and BI leadership positions at Wolfram|Alpha, TrueCar, IAC/Citysearch, Business.com Grind Networks and several large internet content companies. He has a track record of intense business intelligence driven decision drive by the enthusiasm of an entrepreneur and the patience of an investor
– Previous strategy and execution engagements include Hachette Filipacchi Media, Alpha Media Group, Vizio, DrPhil.com, Carney Inc, Sony DADC and more
– In late 2015 Russell Retired from TrueCar and launched a successful visual and fine arts career. In his first year he held 3 exhibitions, wrote a book, sold 74 paintings and continues to produce art on a daily basis. His upcoming work will be seen in Portland, OR in association with Vertigo Productions in April 2017. His art and philosophy can be found at www.worksonbecoming.com . Additional writing and essays on technology and culture can be found at www.socialmode.com (a bit of an older blog)
Russell has run all aspects of a media and awareness strategy and execution – both as a first party operator and as a third party consultant. Additionally he has helped create several large scale search engines, social media platforms and analytics platforms currently in use by hundreds of millions of people.
http://fridaycoffeemeetup.com/wp-content/uploads/2017/06/Russell_Foltz-Smith_20170428.jpg14062500BreAnnhttp://fridaycoffeemeetup.com/wp-content/uploads/2017/03/FCM-300x48.jpgBreAnn2017-04-28 05:41:322017-06-22 05:46:56Doing Business in the Face of Growing Uncertainty
As a copywriting and translation agency, Supertext has helped many startups go global by localizing websites, software, apps, and more. A decade after starting up in Europe, it decided to eat its own dog food – Supertext USA, Inc. launched in Silicon Valley in 2016. Kristy Sakai, CEO, talks about the challenges companies face when expanding internationally. What does it mean to have a global strategy? What should drive expansion and growth? How do you remain true to your brand or product when adapting to markets? Find out about the hard lessons learnt and why it’s still worth it.
Kristy Sakai is CEO of Supertext USA, Inc. Born to Japanese parents, she spent her early childhood in the sunny state of California, had a few testing years in Japan before surviving adolescence in England. After graduating from the London School of Economics with a BSc in Management, she moved to Berlin. There, she honed her entrepreneurial skills as a freelance copywriter and translator, subsequently joining ADAPT, a copywriting & design agency for international markets. As Head of English and East Asian Languages, she was key to establishing the agency in the advertising industry through marketing, account management and project management. 10 years later, she joined Supertext in Zurich in its early startup stage. Founded as the first web-based copywriting service, Supertext shook up the industry with the digitalization and automation of workflows way back when projects were still being managed by email. Today, it offers copywriting, translating, localizing, editing and proofreading services in more than 30 languages for all industries. Kristy is now back full circle in Los Angeles to head up Supertext’s US expansion. Wherever she is, she remains true to her mission: to rid the world of bad copy. Because she believes the pen is mightier than the sword.
http://fridaycoffeemeetup.com/wp-content/uploads/2017/06/kristy_sakai_20170421.jpg14062500BreAnnhttp://fridaycoffeemeetup.com/wp-content/uploads/2017/03/FCM-300x48.jpgBreAnn2017-04-21 05:32:582017-06-22 06:31:34Going Global: Localizing a Localization Startup
With all the talk about “fake news” and new questions arising about what to trust — we’re setting the record straight.
Understand how the news media works. What is mainstream media anyway? Who writes and produces it? What goes into it? Who is breaking news? Where do they get that info?
Understand what news gathering is, who breaks news and what that means. How to tell if a news source is legitimate. And how to tell if a news source is not ethical.
We’re pulling back the curtain on how the news business works. We’re showing you how news is gathered, what’s at stake with every story, and how to stay informed (without getting fooled by fake news or propaganda).
The freedom of the press is enshrined in the U.S. Constitution for a reason — we’ll explain why and show students how they too can be best informed and fight against fake news and unethical sources of misinformation.
Gain a better understanding of the media landscape in 2017. We’ll reveal what are ethical, vetted sources of information, and why the freedom of the press is vital to democracy.
(This overview is a preview to a longer course series being taught at General Assembly April 24 – June 5).
Lori Kozlowski, Journalist, Editor, Media Exec
Lori is a journalist, editor, producer, and media executive, exploring storytelling in all of its forms. She produced the virtual reality documentary series Project Empathy. Previously, she served as Editorial Director at entertainment company Atom Factory, leading the company’s media division. She also co-founded Smashd, a publication about culture, music, and tech. She was formerly a digital editor and columnist for Forbes, writing about entrepreneurs, startups, and technology. Prior to Forbes, she served as a senior editor at the Los Angeles Times for five years, where she headed mobile technology, digital strategy, and emerging platforms for the media company. She has worked with MIT Media Lab startups on the merger of tech and story, and has served as adjunct faculty at Chapman University and USC. Her work has appeared in numerous national publications including Entrepreneur Magazine, Variety, among many others.
Aunny is a PR professional with over 15 years experience working with the media on behalf of her roster of tech and consumer clients. Aunny joined a digital marketing agency right out of college at the height of the tech boom where she cut her teeth building communications programs for enterprise software companies and large consumer brands like Virgin and Kodak. Since then, she has experienced all sides of the table working at PR agencies, managing corporate communications in-house, and consulting both small companies and established brands at every stage of business. Some of her current and past clients include, Yelp, deviantART, Project Empathy, Science 37, Talenthouse, Fluence, the City of Los Angeles, Department of Cultural Affairs, and Birdwell Beach Britches.
http://fridaycoffeemeetup.com/wp-content/uploads/2017/06/lori_kozlowski_aunny_bathe_20170414.jpg14062500BreAnnhttp://fridaycoffeemeetup.com/wp-content/uploads/2017/03/FCM-300x48.jpgBreAnn2017-04-14 05:26:312017-06-22 06:32:17Media Literacy 101: How Combat "FAKE NEWS"
The Kaiser Permanente School of Medicine will offer more than a conventional medical education. It offers the unique opportunity to be taught by the physicians of the Permanente Medical Groups, recognized as one of the premier medical groups in the nation, and surrounded by the people, data and technology of Kaiser Permanente, one of the nation’s highest-performing health care models. Students will get invaluable realworld experience in an inclusive environment of multi-dimensional diversity, and will prosper in a culture of wellness, resilience and total health. This unparalleled approach will create physicians who have the knowledge, skills and passion to lead the transformation of health care in our nation and help our communities thrive. • Students will learn how to deliver high quality care from one of the nation’s premier medical groups, whose physicians have been teaching physicians for over 70 years. • They will get unparalleled access to the people, data and advanced technology of KP’s future-facing care delivery model.
• Students will get invaluable clinical experience from Day One, learning how to provide compassionate, healing, hands-on quality care in a team-based environment.
• They’ll find multi-dimensional diversity — of thought, experience and culture — in every aspect of the school.
• Students will learn what matters from the interplay of information and experience between the clinical and classroom settings.
Christine K. Cassel, MD is the Planning Dean of the Kaiser Permanente School of Medicine. Previously, she was the President and CEO of the National Quality Forum. She is a leading national expert in geriatric medicine, medical ethics, health policy and quality of care. Dr. Cassel was one of 20 scientists chosen by President Obama to serve on the President’s Council of Advisors on Science and Technology (PCAST), which advises the President on science, technology, and innovation relevant to responsible and effective policy. Among her many professional achievements and honors, Dr. Cassel is a member of the National Academy of Medicine, was President of the American College of Physicians, Chair of the American Board of Internal Medicine; President of the American Federation for Aging Research; and was a member of the Advisory Committee to the Director at the National Institutes of Health. She has served on the boards of directors of Kaiser Foundation Health Plan and Hospitals, Premier Inc., and the Greenwall Foundation.
http://fridaycoffeemeetup.com/wp-content/uploads/2017/06/christine_k_cassel_20170407.jpg14062500BreAnnhttp://fridaycoffeemeetup.com/wp-content/uploads/2017/03/FCM-300x48.jpgBreAnn2017-04-07 05:10:052017-06-22 06:36:16Patient Care & Community Engagement in 2030 & Beyond (Kaiser School of Medicine)
Erik Wingren brings 15+ years of experience designing and shipping digital products and services, allowing him to add unique value to every aspect and stage of the product design process. With a degree in anthropology, and graduate studies in creative business management and organizational development, Erik started his career in Design Research, but has expanded his toolbox over the years to span the full width of User Experience Design. Before founding Interactivism in 2012, Erik worked with companies like Idealab, Iconmobile, Sony Design Center, Myspace, and Science. As a consultant, Erik help clients develop brand- & product propositions that are informed and inspired by real people’s needs, behaviors and motivations.
Petra Wennberg Cesario is a Visual / UX Designer with over 15+ years of experience designing effective brands and digital products for Startups to Fortune 500 companies. Born in Sweden, studying communication design at Art Center College of Design (Europe) in Switzerland, then completing her BA in Graphic Design at Art Center College of Design in Pasadena. Petra is the co-founder of the North East LA based UX Meetup NELAUX that focuses in fostering a thriving community of designer and engineers in the NELA area. She is also a founding Executive Board Member at Innovate Pasadena, and organization with a mission to create a vibrant ecosystem of technology and design innovation in the greater Pasadena area that supports sustainable economic growth.
http://fridaycoffeemeetup.com/wp-content/uploads/2017/03/erik_wingren_petra_wennberg_cesario_20170331.jpg14062500BreAnnhttp://fridaycoffeemeetup.com/wp-content/uploads/2017/03/FCM-300x48.jpgBreAnn2017-03-31 04:55:412017-06-22 06:36:54Why Good UX Design is Smart Business
What I took away was his dare to dream attitude and his willingness to continue innovating even after thirty years of being an industry leader.
1) They developed something that a lot of us use on a daily basis and sometimes even take for granted. Paper to digital with OCR and document imaging. I’m sure back in the 80’s when they had the idea people must have thought…Why? But he saw what others at the time did not and has been the leader in the industry since. Which leads me to my 2nd takeaway.
2) They have remained on top as competitors have come and gone. Why? Focusing on the product to make what customers really need. With user focused design, they were able to stay ahead of their competitors that were simply acquiring their competition in hopes of gaining market share. Laserfiche was focused on making software products that people would Love. Leading me to my third takeaway
3) They never stopped innovating. We’ve all seen it happen to a lot of companies recently that didn’t innovate or move fast enough. Circuit City, Borders and even taxi cabs. The status quo, chilling, too big to fail. Whatever they want to say, without innovation you are doomed to fail. Laserfiche saw the writing on the wall with the cloud and in 2015 started migrating their products over to it providing users with even more function.
Laserfiche has been around for a long time and I can tell with the way they think, they will not only be around for a long time but be a leader in the space as well.
http://fridaycoffeemeetup.com/wp-content/uploads/2017/03/chriswacker.jpg547958adminhttp://fridaycoffeemeetup.com/wp-content/uploads/2017/03/FCM-300x48.jpgadmin2017-03-27 19:28:042017-06-22 06:38:153 takeaways from Chris Wacker of Laserfiche
Currently the head of subscriber growth at Hulu, Patrizio will talk about his journey as a marketer and the guiding principles he developed along the way. Having worked in multiple industries and company sizes, Patrizio will share his learnings on what makes great marketing regardless of product or budget size.
Patrizio (Pato) Spagnoletto brings over 20 years of marketing experience on both the client and publisher side. In his current role at Hulu Pato is responsible for all activities to acquire and retain subscribers. Prior to Hulu, Patrizio was CMO at ad tech start up SteelHouse, where he helped the company double its revenue to over $100MM in less than 2 years. Before SteelHouse Patrizio was the Head of Digital for Farmers Insurance and prior to Farmers, he held a variety of leadership positions at Yahoo! including VP Global Marketing Services.
http://fridaycoffeemeetup.com/wp-content/uploads/2017/06/patrizio_spagnoletto_20170317.jpg14062500BreAnnhttp://fridaycoffeemeetup.com/wp-content/uploads/2017/03/FCM-300x48.jpgBreAnn2017-03-17 04:41:552017-06-22 06:40:15Marketing Growth in Streaming Media
As a business owner, you are in charge of how your brand is represented out in the world. No matter what your business is, whether you sell a product or provide a service, eventually you will need strong imagery to speak to your prospective clients. When that time comes, it is important that you use imagery that is high quality, well thought out, and most importantly, creates a human dimension that connects to your target demographic(s).
In the last 15 years, technology has changed the industry of photography, the way business is done, and how images are created. Technology has made it easier than ever to create custom photography for your business. That means the planning leading up to your shoot and the team you choose to execute your creative ideas are the most important elements of the process. Come out on March 10th for a discussion about creating eye-grabbing imagery to drive your business.
Keith Berson is a Los Angeles based lifestyle, beauty, and product photographer with a passion for music and all things photography. An ideal collaborator, Keith’s motivation is to be sure his clients are thrilled with the results and that his creativity brings even more to the shoot than originally requested. Keith has had the great opportunity to collaborate with many notable brands in his career such as Disney, Hasbro, Walmart, Hershey’s, San Manuel Casino, Design Catapult, and Kingii to name a few. He and his team perform with true professionalism on every shoot. Keith believes that any day that he has a camera in his hands is in fact a great day.
http://fridaycoffeemeetup.com/wp-content/uploads/2017/03/keith-berson-20170310.jpg14062500BreAnnhttp://fridaycoffeemeetup.com/wp-content/uploads/2017/03/FCM-300x48.jpgBreAnn2017-03-10 21:40:542017-06-22 05:28:35Choosing the Image Of Your Business Through Photography